Lamborghini presenta el Urus SE y reafirma su exclusividad en México
Stephan Winkelmann, CEO of Lamborghini, visited Mexico to introduce the Urus SE hybrid SUV and discuss challenges facing the brand, including US-Europe trade tensions and electrification. Despite potential tariff increases, Lamborghini remains committed to its Italian production. The brand’s strategy focuses on exclusivity, performance, and personalization to appeal to younger clients.